I need to give a shout out to Shel Holtz and John Havens, authors of the newly released Tactical Transparency: how leaders can leverage social media to maximize vaue and build their brand.

I was fortunate to be their agent on this project. Shel and John are social media experts. Here's some content from the front cover of their book:

"Organizations are under a microscope as never before, and thanks to the Internet and the growing use of high-speed connections, word of misdeeds and mistakes can spread to millions with unprecedented speed, causing untold damage to an organization's reputation and share price. No longer just a "nice-to-know" concept, transparency has become a state of mind for thousands of CEOs, managers, employees and customers around the globe."

You can buy the book at Amazon. Don't hesitate - these two experts have the knowledge and experience to write dozens of books, but they wrote this one - and it's a must read for anyone planning to use social media tools in 2009, and beyond.