I'll be heading out to San Jose on Tuesday morning for a day at the San Jose Convention Center to attend the
Blogwell event put on by
GasPedal. If you are going to be at the event, please look me up and we can chat about the state of IBNMA, or anything else. I look forward to seeing you. If you are not yet planning on being there, please by all means
get registered and show up for the afternoon. If you can;t make it, come back here next week, and I'll put up some information about what I experienced. IBNMA will be there with blog in hand. Okay, perhaps my laptop, a camera and other gadgets.
The event is going to be a very informative session on corporate blogging and they list a few of the things we can expecxt to take from the event:
- Creating great content
- Measuring ROI
- Obtaining buy-in from management
- Managing legal and HR issues
- Deploying internal blogs and social media
- Blogging in regulated industries
- Coordinating communications, marketing, customer service, PR, and sales
- Engaging detractors and dealing with negative word of mouth
- Working with an agency
- BtoB blogging
- Blogs and corporate social responsibility
If we only take half of that list away from what will be an action packed 4 hours I will be thrilled. I'm going to be Twittering, taking some pictures and perhaps some video, and I will certainly put up a post or two here about what I learn. Hope to see you there, and if not hope to see you here reading all about Blogwell!