Recent Posts

avatar
0 0 votes

Podcast Standards: Post 6 - Descriptive Data "title" Tag Primer

Podcasters generally do not use XML feed metadata effectively to capture and keep their subscribers engaged in episodic content. Descriptive data is not hard to compose but it does take effort to properly plan and implement such data to advance a show. Dive into the reasons why and get serious about your metadata!
avatar
0 0 votes

some facts about Twitter

According to a Nielsen survey, from February 2008 to February 2009, Twitter grew 1,382% while Facebook grew 228%

Twitter biggest demographics is 35-49

In January 2009, 735,000 unique visitors accessed Twitter website through their mobile phones.

...
avatar
0 0 votes

Did you know?

Did you know these facts about social media?

 

Twitter’s largest age demographic is 35 to 44 years olds.

 

14% of Twitter’s visitors are Young Cosmopolitans 40 years old with household income of over $250,000 per year

 

30,000 non-profits are using Facebook Pages

 

In total Facebook has 183,771,740 worldwide users.

The U.S. only makes up 1/3 of the total Facebook popula...

avatar
0 0 votes

Flooring It Differently With Social Media: Carpets By Otto

This week's guest for Flooring The Consumer's Social Media Series: Bridging New & Old is Alan Woody. You'll note that I titled today's post "Flooring It Differently with Social Media." That's because Alan, as General Manager of Carpets by Otto, uses social media in his flooring business.

I 'met' Alan through The Carpetology Blog, when he helped me identify my Wow! Dallas carpet. I was astounded at what I discovered when I checked his site out...
avatar
0 0 votes

Marketing online and the recession


   1. They are moving themselves UP the economic ladder and restructuring their services, products, sometimes the entire business, marketing strategies in order to attract with a more affluent customer.

Will people pay? Yes, they will as long as you provide good value and master the art of creating desire. Lowering your prices in a moment like this will probably lead you to business death. Remember: low prices...
avatar
0 0 votes

SxSW and Guest Blogging for the Forum Effect

It's SxSW week! We can't be there, but we can write about it! So this is just a little head's up that Lindy and I are guest blogging this month for the Forum Effect, in conjunction with our article in the Association Forum of Chicagoland's Forum Magazine on "Unleashing the Ultimate Cool Factor: Social Media Ideas from SxSW". The article is an interview of Chris Bucchere of the Social Collective, whose my.sxsw is the social network built aroun...
avatar
0 0 votes

Joe Marchese is right. Google will buy Twitter.

Mediapost columnist Joe Marchese makes this assertion in today's column:"Google has cornered the market on searching the Web for information, and monetizing that behavior. Twitter is introducing the world to a new type of search, and with the perfection of...
avatar
0 0 votes

Podcast Standards: Post 5 - What is a podcast? No Really!

Do you know what a podcast represents? Do you know how to properly describe that understanding to someone who doesn't know in a precise and clear manner? All too many times I hear people say that a podcast is a series of “shows”, that an individual episode is a podcast, or that a podcast is a new type of media. Confusion abounds! Let's make sure that every IBNMA member knows how to clear up the misconceptions.

avatar
0 0 votes

Twitter finally adds decent search box



Twitter has finally figured out that the search function deserves more than a tiny link at the very bottom of the screen - there's now a nice search box at the top right above your profile pic, as well as a "trends" drop down to the left of it which will show the top trending keywords at that moment. (If this hasn't appeared on your twitter page yet, just wait a day or two.)

If you're looking for a hashtag for a conference going on right now, it...
avatar
0 0 votes

Links of Note: BRITE '09 Conference

Links originally uploaded by Paul O'Connell.
It's Friday. Late. What an amazingly thought-provoking and inspiring week after BRITE '09 at Columbia University. I count my lucky stars to be actively participating in these truly unprecedented times with marketing taking on the role of a lifetime facilitating conversations with customers, redefininig customer service and leading the way toward cooperative, co-creative, interactive ways of creating a...