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BlogWorld Expo and New Media Expo Now One Event

by Paul Chaney on 12/10/2008 21:34   1 comment , 96 views
Categories: News & Events, General Information
Tags: blogworld expo, new media expo, rick calvert, tim bourquin
I imagine there has long been some confusion over why there was the BlogWorld and New Media Expo as well as an event called simply the New Media Expo. Well, there's no need for confusion any longer because both have merged into one. .
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New Revenue Models for Social Media (Part4)

by ckieff on 12/10/2008 11:38   0 comments , 90 views
Categories: Social Media
Enterprise Social Media Lessons Learned This is a part of our series in Enterprise Social Media Lessons Learned.  It’s always best to start at the beginning and you’ll find that here. Josh Resnik of Gannett talks about the new revenue models social media is presenting to Gannett that they have never had before with traditional media.  These include; [...]
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Recent Posts

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Podcast Standards: Post 4 - Ten Rules for an Effective Podcast

by ThePodgineer on 01/06/2009 11:57   0 comments , 9 views
Categories: Podcasting
Tags: podcasting, standards, rules, resolutions
Happy New Year everyone! Outlined in this post are “Ten Rules” that I believe can improve how new media producers view and approach rich media development as well as set the stage for standards development not only at an industry level, but also at the personal level, too. With new media development resolutions abounding - these rules may come in handy for the New Year!

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Customers and social media

by Shahar Boyayan on 12/17/2008 09:53   0 comments , 68 views
Categories: Social Media
Tags: social media, marketing small business, websites
When using social media for business, before deciding wihich media to use, you need to think about your customers.
What are you doing so your customers feel they are in control? Remember, social media is about conversation and conversation is a 2 way street.

Here are a few key points you need to provide:

 1. Don't hold ...
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5 Marketing Lessons From Social Media & The Elections - Part 4

by CB Whittemore on 12/08/2008 18:59   0 comments , 91 views
Categories: Social Media, Blogging
originally uploaded by misschloeemily.
Amazing what marketing lessons a successful presidential election campaign can teach us, particularly when the winner has been willing to use new tools and integrate them effectively with more traditional ones.

Chief amongst those lessons is the value of having a sound marketing plan in place where all of the strategic elements work in coordinated fashion to deliver the de...

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Podcast Standards: Post 3 - Heretics Rejoice!

by ThePodgineer on 12/02/2008 01:32   1 comment , 128 views
Categories: Podcasting
Tags: podcasting, standards, tribes, heretic
Need: A movement that podcasters can get behind to foster standards adoption!

Now that Paul Chaney, our illustrious IBNMA leader, has seen fit to elevate my status to that of a full-fledged “heretic” - I can now announce the Podcast Reformation! While I don’t plan on writing my own variant of the “95 Theses on the Power and Efficacy of Indulgences”, I do think that I have a role to play in bringing about a conscious movement on the need for stand...
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Social Justice on Wall Street

by Global Patriot on 11/25/2008 18:25   0 comments , 144 views
Categories: Social Media, Blogging
Trying to Relax I’m supposed to be on vacation at the moment, taking a few days off with friends exploring the countryside surrounding Santa Ynez, California before returning home to enjoy Thanksgiving.  It’s beautiful this time of year, with wisps of white clouds accenting the blue sky and the crisp fall air greeting you each morning.  [...]
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IBNMA is Looking for Heretics

by Paul Chaney on 11/19/2008 07:00   3 comments , 170 views
Categories: IBNMA Vision, IBNMA Issues
Tags: tribes, seth godin, leadership, michael harper
Tribes bookSeth Godin’s newest book, Tribes, focuses on the topics of leadership, purpose and the formation of connected groups ("tribes"), topics to which I have paid great attention over the past few weeks in relation to IBNMA.

Leadership

One thing I learned from reading the book was that there is a great deal of difference between leading an organization and managing it. ...
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Tactical Transparency -the book

by Yvonne DiVita on 11/18/2008 10:54   0 comments , 139 views
Categories: Social Media
Tags: tactical transparency, john haves blog talk radio, shel holtz, transparency in a social media world

I need to give a shout out to Shel Holtz and John Havens, authors of the newly released Tactical Transparency: how leaders can leverage social media to maximize vaue and build their brand.

I was fortunate to be their agent on this project. Shel and John are social media experts. Here's some content from the front cover of their book:

"Organizations are under a microscope as never before, and thanks to the Internet and the growing use of high-...

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Advertising moving online

by Shahar Boyayan on 11/18/2008 10:06   0 comments , 128 views
Categories: Social Media
Tags: advertising, social media, marketing
According to eMarketer, in 2009 US TV advertising spending will decline 4.2% to $66.9 billion. Most of the money will move online and possibly to online videos.

This follows the trend of consumers watching content online, but what can be spent in advertising online is still a fraction of what TVs are used to. The same is true for newspaper and other traditional media.

The answer they are looking for is how to generate the same revenue online. Any...

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Social media marketing: Making a case for small business

by Paul Chaney on 11/17/2008 18:46   0 comments , 130 views
Categories: Social Media, Blogging
I referenced a post by Marc Meyer in my most recent one. In it, he links to Peter Kim's list of companies, most of them large, which use social media in some form. While I respect Peter and appreciate the...
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What dogs teach us about social media

by Shahar Boyayan on 11/10/2008 00:22   1 comment , 195 views
Categories: Social Media
Tags: social media, marketing small business, websites
I have a dog called Apple. She is a white schnauzer. My dog Apple taught us, my daughter and me, a lot about marketing. For example, she is an ADD dog. Can't keep her attention too long on anything. Funny, but is is just like prospects visiting a website. You try to explain too much, write too much copy and click....they go to the next one, just like Apple goes to pick the next toy. We learned very fast that if we want to keep her entertained an...
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BlogWorld Expo and New Media Expo Now One Event

by Paul Chaney on 12/10/2008 21:34   1 comment , 96 views
Categories: News & Events, General Information
Tags: blogworld expo, new media expo, rick calvert, tim bourquin
I imagine there has long been some confusion over why there was the BlogWorld and New Media Expo as well as an event called simply the New Media Expo. Well, there's no need for confusion any longer because both have merged into one. .
read more